We'd rather invest your precious marketing dollars in actions, deliverables and results!

--- early identification and execution of priority actions that will achieve short-term results,

--- concurrent refinement and implementation of strategies to meet your long-term marketing needs, and

--- ongoing "strategic awareness", fitting all activities to your overall marketing strategy and watching for changing external or internal factors that impact your strategy and create new opportunities.

Unexpected market opportunities pop up frequently. The secret is to have the awareness, talent and responsiveness to detect, select and exploit them, strategically, within the framework of your marketing plans. This is dynamic, opportunistic, strategic marketing. It works!