We can be the
"instant marketing department"
or MarCom Team
for your Canadian
R&D Lab or Sales Office.
Like a Genie in a bottle,
...wishes come true.
Setting Up Shop in Silicon Valley North?One of the services we provide to many foreign companies is to function as the marketing department for their Canadian and/or Ottawa operations, on an out-sourced basis. This can include provision of recruiting communications and event assistance, product and profile advertising, media, public, and investor relations, sponsorships and community events exploitation, direct marketing events design and execution (trade shows, direct mail programs, etc.), and many other related services. All activities are optimized for Canadian target audiences, and executed in a truly strategic, truly integrated fashion, as and when required.
In delivering these services, we work closely with the
marketing departments of the foreign headquarters of these
companies, as well as with the senior operational
management of the Canadian subsidiaries. This requires a
kind of schizophrenia: a dual commitment to respecting
and reinforcing the global strategic positioning objectives
and identity standards of the parent, while creatively and
innovatively adapting to the specific communications
needs and sensitivities of the Canadian operation.
Examples of past clients who engaged us to provide this comprehensive service include:
~ Cadence Design Systems Inc., (San Jose, CA, USA), for its Ottawa and Toronto Design Services Labs;
~ Premisys Communications Inc., (Fremont, CA, USA, recently acquired by Zhone Technologies Inc., Oakland, CA, USA), for its Canadian subsidiary and its Ottawa R&D Center;
~ Realia Inc., (Chicago, IL, USA, now an R&D division of Computer Associates), for its Canadian subsidiary, including sales and R&D operations;
~ Tadiran Telecommunications, Ltd., (Israel) , for its Canadian operations especially Canadian HQ and sales office in Ottawa.
Of all the foreign companies who engaged and utilized us as their Canadian marketing, marcomm and recruiting communications team, guess how many exceeded all their targets? Every single one! So, what are you waiting for?
Geographic expansion on your mind?
Not sure where to go?The Ottawa region of Canada ("Silicon Valley North") offers many competitive advantages. Our unique capacity to instantly become your "outsourced" marketing department for regional or Canadian operations, with no recruiting challenges or costs, no long-term commitment and no overheads, is just one of many unique advantages. Others include the substantial, top-quality existing hi-tech infrastructure and workforce, access to Canada's federal government, R&D tax advantages, and the inexpensive Canadian dollar.
Find out for yourself! Contact us! We'll put you in touch with the relevant technology and economic development agencies, and/or send you their information packages.
Need some help crashing through a market wall?
Looking for a media relations program to deliver sustained, long-term profile?
( Back to the "Services Summary" page )
[ASH Technology Marketing Welcome Page]
[The Quick Picture] [The Detailed Picture] [Summary of our Services]
[What Others Say About Us] [Clients & Projects]
[Methods & Techniques] [Team Member Profiles]
[Let's Not Over-analyze...] [Other Websites] [Contact Us!]
Copyright ASH Technology Marketing, 1997, 1999.
"ASH Technology Marketing" and "Marketing Wizards" are trademarks of
Phippard & Associates Strategic & Technological Consulting, Inc.